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Related Experiment Videos

Nursing: the hospital's competitive edge.

F A Shaffer1, P Preziosi

  • 1Marketing and Development, National League for Nursing, New York, New York.

The Nursing Clinics of North America
|September 1, 1988
PubMed
Summary
This summary is machine-generated.

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Nursing departments can drive hospital market share and quality outcomes by understanding community needs and innovating staff mix. Strategic positioning allows nursing to excel in the competitive healthcare landscape.

Area of Science:

  • Healthcare Management
  • Nursing Administration
  • Health Services Research

Background:

  • The healthcare industry is increasingly competitive, shifting towards a business model.
  • Hospitals face declining inpatient demand and incentives for efficiency.
  • Nursing departments possess unique customer contact and marketing potential.

Purpose of the Study:

  • To explore strategic positioning of nursing departments within a competitive healthcare market.
  • To identify opportunities for nursing to increase market share and enhance patient outcomes.
  • To advocate for nursing innovation and accountability in healthcare delivery.

Main Methods:

  • Analyzing the role of nursing in identifying community needs and aligning hospital services.

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  • Examining the necessity for decentralization, innovation, and measurement in nursing staff mix.
  • Highlighting the importance of nursing practice standards, quality assurance, and information systems.

    • Main Results:

    • Nursing departments can serve as a built-in marketing force by understanding community case mix.
    • Strategic nursing management requires awareness of cost-consciousness, productivity, and skill substitution.
    • Quality assurance programs should be unit-based with audits correlating length of stay and nursing quality.

    Conclusions:

    • Nursing, when strategically positioned, can thrive by embracing innovation and accountability.
    • Nursing management must adapt to a tactical focus, leveraging data to determine market niche.
    • The nursing department is pivotal in increasing market share and improving quality patient outcomes.