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Evaluating science communication.

Baruch Fischhoff1,2

  • 1Department of Engineering and Public Policy, Carnegie Mellon University, Pittsburgh, PA 15213; baruch@cmu.edu.

Proceedings of the National Academy of Sciences of the United States of America
|November 28, 2018
PubMed
Summary
This summary is machine-generated.

Effective science communication involves scientists, decision-makers, and communication professionals collaborating. A systems approach, adapting scientific methods, is key to improving science communication for autonomous choices.

Keywords:
decision makingevaluationpandemicsscience communicationsexual assault

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Area of Science:

  • Science Communication
  • Decision Science
  • Public Health

Background:

  • Effective science communication is crucial for informed decision-making.
  • Existing research highlights the need for structured approaches to bridge the gap between scientific knowledge and societal needs.
  • The National Research Council (2017) report, 'Communicating Science Effectively: A Research Agenda,' provides a foundation for this work.

Purpose of the Study:

  • To survey the scientific foundations for effective science communication.
  • To outline a research agenda for improving science communication processes.
  • To explore collaborative relations between scientists, decision-makers, and communication professionals.

Main Methods:

  • Adopting a systems approach to science communication.
  • Adapting scientific methods to practical communication constraints.
  • Analyzing staffing, internal, and external collaboration within science communication systems.

Main Results:

  • A systems perspective is proposed for creating effective science communication structures.
  • The approach emphasizes the importance of staffing, internal, and external collaboration.
  • Focus is placed on empowering autonomous choices rather than promoting specific behaviors.

Conclusions:

  • Science communication systems should be designed to facilitate informed, autonomous decision-making.
  • Research is needed to refine and evaluate these systems in diverse contexts.
  • The approach is applicable to critical areas such as public health and sexual assault prevention.