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[Problems with Advertisements for Health Foods].

Makoto Shiragami¹

¹Depatment of Pharmaceutical Science, Teikyo Heisei University.

Yakugaku Zasshi : Journal of the Pharmaceutical Society of Japan

|December 4, 2018

Summary

Advertisements for health foods are less regulated than medicines, potentially leading to consumer harm. This study highlights inappropriate health food marketing that poses health risks.

Area of Science:

Public Health
Health Policy
Consumer Protection

Background:

Medicinal advertisements, including over-the-counter (OTC) drugs, are monitored by the Health, Labour and Welfare Sciences Research Grants.
Previous research indicated that advertisements for health foods and foods with functional claims are less regulated than drugs.
Concerns exist regarding health damage from misleading health food advertisements, including treatment discontinuation.

Purpose of the Study:

To investigate and report on inappropriate advertisements for health foods.
To identify potential health hazards associated with unregulated health food marketing.

Main Methods:

Analysis of advertisements for health foods and foods with functional claims.
Review of regulations including the Health Promotion Act and the Act against Unjustifiable Premiums and Misleading Representations.

Keywords:

advertisement health food health hazard

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Consideration of cautions issued by regulatory bodies like the Consumer Affairs Agency.

Main Results:

Advertisements for health foods are subject to less stringent regulation compared to drugs.
Inappropriate health food advertisements may mislead consumers and lead to adverse health outcomes.
Identified specific instances of health food marketing that pose risks.

Conclusions:

There is a need for enhanced oversight of health food advertisements to prevent consumer harm.
Inappropriate marketing of health foods can undermine appropriate medical treatment.
Further research and regulatory action are necessary to ensure the safety of health food claims.