Motivators, barriers, and strategies to improve response rate to student evaluation of teaching

Student evaluation of teaching (SET) is a tool that most pharmacy schools use to evaluate faculty. After multiple years of low response rates to SET, Roseman University began a process to identify motivators, barriers, and strategies to improve SET response rates. Multiple strategies were implemented and response rate was analyzed to determine if the changes were effective.

A modified Delphi process was used to identify motivators, barriers, and strategies to improve SET response rates. Faculty, students, and administration engaged in a year-long process involving four distinct phases to build consensus regarding SET implementation and processes. The process was implemented and then response rates were evaluated the following academic year.

Barriers included frequency of surveys, length of surveys, length of rating scale, ambiguity of questions, misunderstanding on importance of SET, and lack of perceived benefit for completion of SET. For each pharmacy class, response rates increased two to three times baseline (p < 0.05). For all classes combined, response rates significantly increased from 24% to 66%.

The modified Delphi process successfully identified barriers, motivators, and strategies for improving SET. Additionally, the process built consensus that led to successful implementation of the new SET with significantly improved response rates.