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An empirical analysis of consumers' attitudes toward pharmacies' advertising

H Ronald Moser1, Gordon L Freeman2, David Loudon3

  • 1a Department of Marketing, Labry School of Business and Technology , Cumberland University , Lebanon , Tennessee , USA.

Health Marketing Quarterly
|January 31, 2019
PubMed

Keywords:
Pharmacy advertisingconsumer demographicsdeception in advertisingmarketing professionalspharmacy image

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