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Updated: Jan 29, 2026

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Validity of an eyetracking method for capturing auditory-visual cross-format semantic priming.

Javad Anjum1, Brooke Hallowell2

  • 1a University of Mary , Bismarck , ND , USA.

Journal of Clinical and Experimental Neuropsychology
|February 8, 2019
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Summary

Eyetracking effectively captures semantic priming, offering a valid alternative to traditional reaction-time tasks for studying language processing, especially in individuals with aphasia.

Keywords:
Aphasiaassessmenteyetrackinglanguage disorderspriming

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Linguistics

Background:

  • Semantic priming is crucial for understanding lexical-semantic processing and language deficits.
  • Traditional reaction-time (RT) tasks have confounds, particularly for individuals with aphasia.
  • Eyetracking offers a promising method to circumvent these traditional task limitations.

Purpose of the Study:

  • To validate eyetracking as a method for capturing semantic priming.
  • To compare eyetracking data with traditional RT data in an auditory-visual priming paradigm.
  • To assess the utility of eyetracking for studying individuals with neurological impairments like aphasia.

Main Methods:

  • An auditory-visual cross-format priming paradigm (auditory word prime-visual image target) was employed.
  • Two phases included stimulus development with traditional priming (n=32) and an experimental eyetracking phase (n=40).
  • Eyetracking indices (fixation duration, latency) and traditional RT measures were recorded for related and unrelated prime-target pairs.

Main Results:

  • Eyetracking data showed related images were attended to earlier and attracted more visual attention than unrelated images.
  • These findings mirrored traditional RT data, which indicated faster RTs and better accuracy for related images.
  • Semantic priming effects were successfully captured by eyetracking indices.

Conclusions:

  • Eyetracking indices are valid measures of semantic priming.
  • This study provides a robust protocol for future research using eyetracking in semantic priming.
  • Eyetracking presents clinical relevance for assessing language processing in individuals with aphasia.