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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

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Published on: July 24, 2017

Special issue on "Virtual reality and food: Applications in sensory and consumer science"

Gastón Ares1

  • 1Facultad de Química, Universidad de la República. Montevideo, Uruguay.

Food Research International (Ottawa, Ont.)
|February 10, 2019
PubMed
Abstract

No abstract available in PubMed .

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Gustation is a chemical sense that, along with olfaction (smell), contributes to our perception of taste. It starts with the activation of receptors by chemical compounds (tastants) dissolved in the saliva. The saliva and filiform papillae on the tongue distribute the tastants and increase their exposure to the taste receptors.
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Gustation, or the sense of taste, is intrinsically linked to the anatomical structures located on the tongue. This organ's surface, along with the entirety of the oral cavity, is adorned with stratified squamous epithelium. Evident on the tongue are elevated structures known as papillae (singular = papilla), which house the mechanisms for the transduction of gustatory stimuli. Four distinct types of papillae exist, each identified by their unique morphological attributes: the circumvallate,...

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