Dollars do not determine detection: Monetary value associated with unexpected objects does not affect the likelihood...

Conscious perception often fails when an object appears unexpectedly and our attention is focused elsewhere (inattentional blindness). Although various factors have been identified that modulate the likelihood of this failure of awareness, it is not clear whether the monetary reward value associated with an object can affect whether or not this object is detected under conditions of inattention. We hypothesised that unexpectedly appearing objects that contain a feature linked to high value, as established via reward learning in a previous task, would subsequently be detected more frequently than objects containing a feature linked to low value. A total of 537 participants first learned the association between a perceptual feature (colour) and subsequent reward values (high, low, or none reward). Afterwards, participants were randomly assigned to a static (Experiment 1) or dynamic (Experiment 2) inattentional blindness task including an unexpected object associated with high, low, or none reward. However, no significant effect of the previously learned value on the subsequent likelihood of detection was observed. We speculate that artificial monetary value, which is known to affect attentional capture, is not strong enough to determine whether or not an object is consciously perceived.