A marketing model: applications for dietetic professionals

Area of Science:

• Dietetics
• Health Services Marketing

Background:

• Traditional outreach to the general public is no longer effective for dietitians.
• Societal and consumer needs have shifted, rendering old communication strategies obsolete.

Purpose of the Study:

• To present a marketing model for the dietetic profession.
• To guide dietitians in adapting to changing consumer demands and market dynamics.

Main Methods:

• Defining the business of dietetics.
• Conducting environmental analysis.
• Identifying and selecting new target markets.
• Developing competitive marketing strategies.

Main Results:

• The proposed model aids in redefining the profession's mission.
• It facilitates the use of future trends to discover new roles and markets.
• Strategies are presented for developing services that better meet consumer needs.

Conclusions:

• The marketing model helps dietitians become more competitive.
• It enables the profession to proactively adapt to market changes and consumer needs.
• Adopting these strategies is crucial for the future success of dietetic services.