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A marketing model: applications for dietetic professionals.

S C Parks, D L Moody

    Journal of the American Dietetic Association
    |January 1, 1986
    PubMed
    Summary

    Dietitians must adopt modern marketing strategies to reach diverse consumer groups. This involves analyzing the environment and identifying new target markets to ensure services remain competitive and meet evolving needs.

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    Area of Science:

    • Dietetics
    • Health Services Marketing

    Background:

    • Traditional outreach to the general public is no longer effective for dietitians.
    • Societal and consumer needs have shifted, rendering old communication strategies obsolete.

    Purpose of the Study:

    • To present a marketing model for the dietetic profession.
    • To guide dietitians in adapting to changing consumer demands and market dynamics.

    Main Methods:

    • Defining the business of dietetics.
    • Conducting environmental analysis.
    • Identifying and selecting new target markets.
    • Developing competitive marketing strategies.

    Main Results:

    • The proposed model aids in redefining the profession's mission.
    • It facilitates the use of future trends to discover new roles and markets.
    • Strategies are presented for developing services that better meet consumer needs.

    Conclusions:

    • The marketing model helps dietitians become more competitive.
    • It enables the profession to proactively adapt to market changes and consumer needs.
    • Adopting these strategies is crucial for the future success of dietetic services.

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