Task Allocation Model Based on Worker Friend Relationship for Mobile Crowdsourcing

With the rapid development of mobile devices, mobile crowdsourcing has become an important research focus. According to the task allocation, scholars have proposed many methods. However, few works discuss combining social networks and mobile crowdsourcing. To maximize the utilities of mobile crowdsourcing system, this paper proposes a task allocation model considering the attributes of social networks for mobile crowdsourcing system. Starting from the homogeneity of human beings, the relationship between friends in social networks is applied to mobile crowdsourcing system. A task allocation algorithm based on the friend relationships is proposed. The GeoHash coding mechanism is adopted in the process of calculating the strength of worker relationship, which effectively protects the location privacy of workers. Utilizing synthetic dataset and the real-world Yelp dataset, the performance of the proposed task allocation model was evaluated. Through comparison experiments, the effectiveness and applicability of the proposed allocation mechanism were verified.