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Regulatory focus, nutrition involvement, and nutrition knowledge
Kishore Gopalakrishna Pillai1, Yong-Siang Liang2, Desmond Thwaites3
1Norwich Business School, University of East Anglia, United Kingdom.
Appetite
|March 14, 2019
Summary
This study reveals that a promotion focus positively influences nutrition involvement, impacting knowledge and diet adjustments. Income moderates this effect, highlighting key factors for public health policy.
Area of Science:
- Consumer Behavior
- Health Psychology
- Nutrition Science
Background:
- Limited research exists on the drivers of nutrition involvement.
- Conflicting findings are reported regarding nutrition involvement, knowledge, and dietary behaviors.
Purpose of the Study:
- To investigate regulatory focus as an antecedent of nutrition involvement.
- To examine the impact of nutrition involvement on nutrition knowledge.
- To assess the influence of nutrition involvement and knowledge on diet adjustment.
Main Methods:
- A large-scale survey was conducted with 1125 Taiwanese consumers.
- Statistical analysis was employed to explore the relationships between variables.
Main Results:
- Promotion focus positively predicted nutrition involvement; prevention focus did not.
- Income moderated the effect of promotion focus on nutrition involvement.
- Nutrition involvement positively influenced nutrition knowledge and diet adjustment.
- Nutrition knowledge positively affected diet adjustment.
Conclusions:
- Regulatory focus, particularly promotion focus, is a significant antecedent of nutrition involvement.
- Nutrition involvement and knowledge are crucial mediators for dietary behavior change.
- Findings offer insights for developing targeted nutrition policies and interventions.
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