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Good Gig, Bad Gig: Autonomy and Algorithmic Control in the Global Gig Economy
Alex J Wood1, Mark Graham1, Vili Lehdonvirta1
1University of Oxford, UK.
Summary
Remote gig economy work offers flexibility but algorithmic control leads to low pay and exhaustion for digital service providers in Africa and Asia.
Area of Science:
- Digital Labour Studies
- Gig Economy Research
- Algorithmic Management
Background:
- The remote gig economy involves digital services provided via online platforms.
- Workers in Southeast Asia and Sub-Saharan Africa are increasingly engaged in this sector.
- Understanding job quality in this context is crucial due to platform-based algorithmic control.
Purpose of the Study:
- To evaluate the job quality of remote gig work.
- To analyze the impact of algorithmic control on gig workers.
- To explore variations across different countries and work types in Southeast Asia and Sub-Saharan Africa.
Main Methods:
- Semi-structured interviews with 107 remote gig workers across six countries.
- A cross-regional survey of 679 remote gig workers.
- Analysis focused on platform-based algorithmic control mechanisms.
Main Results:
- Algorithmic control is a central feature of online labor platforms.
- Management techniques offer flexibility, autonomy, and task variety.
- However, these controls correlate with low pay, social isolation, irregular hours, overwork, and exhaustion.
Conclusions:
- Remote gig work presents a duality of flexibility and precariousness.
- Algorithmic management significantly shapes the worker experience, often negatively impacting well-being.
- Policy and platform design considerations are needed to improve job quality in the digital gig economy.
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