True to which self? Lay rationalism and decision satisfaction in self-control conflicts

Michail D Kokkoris1, Erik Hoelzl2, Carlos Alós-Ferrer3

  • 1Department of Marketing, WU Vienna University of Economics and Business.

Summary

People relying more on reason than feelings are more satisfied with resisting temptation. This finding highlights how individual differences in decision-making styles influence self-control satisfaction.

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