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Introducing Social Perception01:29

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Perceiving others accurately is fundamental to effective communication and relationship-building. Social perception, a key concept in social psychology, refers to the cognitive processes through which individuals gather and interpret information about others to understand their actions, intentions, and motivations. This process extends beyond spoken words and overt behaviors, incorporating subtle nonverbal cues and contextual factors.Nonverbal Cues and Their SignificanceNonverbal cues play a...
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Using Electroencephalography Measurements and High-quality Video Recording for Analyzing Visual Perception of Media Content
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Plastic Surgery and Social Media: Examining Perceptions.

Mustafa Chopan1, Lohrasb Sayadi1, Eric M Clark1

  • 1From the Division of Plastic and Reconstructive Surgery, Department of Surgery, University of Florida College of Medicine; the Department of Plastic Surgery, University of California, Irvine; the Department of Mathematics and Statistics, University of Vermont; and the Division of Plastic, Reconstructive and Cosmetic Surgery, Department of Surgery, University of Vermont College of Medicine.

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Social media sentiment analysis reveals "plastic" surgery tweets are negative. However, "cosmetic," "aesthetic," and "reconstruction" surgery terms receive more positive engagement online.

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Area of Science:

  • Plastic Surgery
  • Social Media Analysis
  • Natural Language Processing

Background:

  • Social media significantly impacts plastic surgery.
  • Limited research guides surgeons on social networking.
  • Public attitudes toward plastic surgery on Twitter remain under-explored.

Purpose of the Study:

  • Investigate public perception of plastic surgery on Twitter.
  • Analyze sentiment and influential terms in plastic surgery-related tweets.
  • Provide insights for plastic surgeons' social media strategies.

Main Methods:

  • Collected over 1 million tweets (2012-2016) using keywords: plastic, cosmetic, aesthetic, reconstruction.
  • Employed natural language processing and sentiment analysis (hedonometrics).
  • Extracted average positivity scores and generated word-shift graphs.

Main Results:

  • Positivity scores: plastic (5.72), cosmetic (6.00), aesthetic (6.16), reconstruction (6.09).
  • "Cosmetic" and "aesthetic" lacked negative terms, unlike "plastic."
  • "Reconstruction" showed increased positive associations (e.g., "honor," "successful").

Conclusions:

  • Tweets about "plastic" surgery trended negatively due to unfavorable associated words.
  • Terms like "aesthetic," "cosmetic," and "reconstruction" were viewed more positively.
  • Findings can inform plastic surgeons' social media engagement and practices.