The motivation to sacrifice for a cause reflects a basic cognitive bias
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Updated: Jan 25, 2026

Multimedia Battery for Assessment of Cognitive and Basic Skills in Mathematics BM-PROMA
Published on: August 28, 2021
1Tepper School of Business,Carnegie Mellon University,Pittsburgh, PA 15213.olivola@cmu.eduhttps://sites.google.com/site/chrisolivola/.
Abstract:
Many extreme forms of self-sacrifice occur without identity fusion or out-group threats. For example, people willingly participate in extreme charity fundraisers - exerting effort, enduring pain, and risking bodily injury - to advance desired causes. Therefore, it seems plausible that the motivation to engage in extreme self-sacrifice reflects a basic cognitive bias, rather than an evolutionary-cultural adaption specifically designed for intergroup conflict.
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