The motivation to sacrifice for a cause reflects a basic cognitive bias

Christopher Y Olivola1

  • 1Tepper School of Business,Carnegie Mellon University,Pittsburgh, PA 15213.olivola@cmu.eduhttps://sites.google.com/site/chrisolivola/.

Summary

Extreme self-sacrifice, like in charity fundraisers, may stem from basic cognitive biases rather than evolutionary adaptations for conflict. This suggests a broader psychological basis for altruistic behaviors.

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