"WEIRD" societies still value (even needless) self-control and self-sacrifice.

Christopher Y Olivola1,2

  • 1Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA. olivola@cmu.edu; https://sites.google.com/site/chrisolivola/.

PubMed
Summary

Moral Disciplining Theory (MDT) is supported by evidence linking self-control to cooperation and valuing sacrifice. However, MDT

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