Social Profiling: A Review, Taxonomy, and Challenges

Social media has taken an important place in the routine life of people. Every single second, users from all over the world are sharing interests, emotions, and other useful information that leads to the generation of huge volumes of user-generated data. Profiling users by extracting attribute information from social media data has been gaining importance with the increasing user-generated content over social media platforms. Meeting the user's satisfaction level for information collection is becoming more challenging and difficult. This is because of too much noise generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. This study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges are highlighted. The prominent approaches adopted include Machine Learning, Ontology, and Fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The studies show that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence, and so on, still need to be explored. This review gives researchers insights of the current state of literature and challenges for inferring user profile attributes using social media data.