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How scientists and physicians use Twitter during a medical congress
M Cevik1, D S Y Ong2, G Mackenzie3
1Division of Infection and Global Health Research, School of Medicine, University of St Andrews, St Andrews, UK; Regional Infectious Diseases Unit, Western General Hospital, Edinburgh, UK; Department of Laboratory Medicine, Royal Infirmary of Edinburgh, Edinburgh, UK.
Summary
Social media, like Twitter, can amplify scientific discussions beyond medical congresses. Key elements for successful tweets include multimedia, URLs, hashtags, and user mentions, driving greater engagement and information dissemination.
Area of Science:
- Social Media Analytics
- Science Communication
- Medical Congresses
Background:
- Twitter facilitates the dissemination of scientific discussions beyond physical congress venues.
- Understanding social media dynamics during scientific meetings is crucial for effective science communication.
Purpose of the Study:
- To analyze Twitter activity during the European Congress of Clinical Microbiology and Infectious Diseases (ECCMID) in 2017 and 2018.
- To identify factors contributing to the success of tweets in disseminating scientific information.
Main Methods:
- Retrospective analysis of Twitter data from ECCMID 2017 and 2018 using NodeXL.
- Comparison of social media activity between the two congresses.
- Multivariable analysis to determine factors associated with retweet activity.
Main Results:
- Despite a slight decrease in overall tweets in 2018, retweet activity increased by 63% (p < 0.001).
- Tweets incorporating multimedia, URLs, hashtags, or mentioning other accounts were significantly more likely to be retweeted.
- User mentions and multimedia were consistent predictors of retweets, regardless of follower count.
Conclusions:
- Retweet activity significantly increased between 2017 and 2018 ECCMID, indicating enhanced scientific message dissemination.
- Active engagement from connected accounts and strategic use of tweet components are vital for successful social media-based science communication.
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