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Attention Drives Emotion: Voluntary Visual Attention Increases Perceived Emotional Intensity.

Kellen Mrkva1,2, Jacob Westfall3, Leaf Van Boven2

  • 1Center for Decision Sciences, Columbia University.

Psychological Science
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Summary

Voluntary visual attention enhances perceived emotion intensity. Focusing attention on objects makes them seem more emotionally impactful, independent of mental rehearsal, and this effect is mediated by visual distinctiveness.

Keywords:
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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Affective Science

Background:

  • Emotion and attention are fundamental psychological systems.
  • Existing research confirms emotion intensifies attention.
  • The causal direction between attention and emotion requires further investigation.

Purpose of the Study:

  • To investigate the reversed causal direction: whether voluntary visual attention intensifies perceived emotion.
  • To examine the role of visual distinctiveness in mediating this effect.
  • To determine if the effect of attention on emotional intensity is independent of mental rehearsal.

Main Methods:

  • Three experiments (N=235) utilizing sequential visual search and spatial-cuing procedures.
  • Participants voluntarily directed attention toward target objects.
  • Emotional intensity perception was measured for attended versus control objects.

Main Results:

  • Voluntary visual attention significantly increased perceived emotional intensity.
  • Attended objects were perceived as more emotionally intense than noncued objects.
  • Increased visual distinctiveness of attended objects statistically mediated the effect on emotional intensity.

Conclusions:

  • Voluntary visual attention intensifies perceived emotion, reversing the commonly assumed causal direction.
  • The effect of attention on emotional intensity is independent of extensive mental rehearsal.
  • Enhanced visual distinctiveness of attended stimuli plays a key role in intensifying perceived emotion.