The hazards of perception: evaluating a change blindness demonstration within a real-world driver education course

Overconfidence in one's driving ability can lead to risky decision-making and may therefore increase the accident risk. When educating people about the risks of their driving behavior, it is all too easy for individuals to assume that the message is not meant for them and so can be ignored. In this study we developed and assessed the effect of a road safety demonstration based around the phenomenon of change blindness within a real-world Driver Awareness Course. We collected quantitative and qualitative data to evaluate the effectiveness of the demonstration in both a police-led environment (Experiment 1) and a laboratory environment (Experiment 2). We also compared the change blindness intervention to two control tasks. The results showed that participants' self-reported ability to spot important visual changes was reduced after the change blindness demonstration in both experiments, but was not reduced after participation in the control tasks of Experiment 2. Furthermore, participants described the change blindness demonstrations positively and would recommend that they were shown more widely.