The DIKW pathway: a route to effective oral health promotion?

A large portion of oral health education is carried out by dental care professionals in general dental practice. Awareness that the giving of advice or facts relating to oral disease is unlikely to change behaviour in itself should be a determining factor in the content and delivery of health messages. Recognising the mechanism whereby messages may be translated into actions is fundamental to constructing an oral health plan for patients. The DIKW pathway (data-information-knowledge-wisdom) is an easily understood concept which can be applied alongside, or in place of, more technical behavioural or socio-environmental models to inform the composition of oral health education delivery. This model can be applied also to other areas of communication in the dental setting, including enabling patient decision-making and giving consent. Developed for business information systems and analysts, it suggests a pathway from giving and receiving advice, through to action based on personal contextual meanings and motivations which are perceived as wisdom.