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Related Experiment Video

Updated: Jan 23, 2026

Author Spotlight: Sieving Fruit Pulp to Detect Immature Tephritid Fruit Flies in the Field
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Grocery store tour education programme promotes fruit and vegetable consumption.

Seung Eun Jung1, Yeon Ho Shin1, Alvin Niuh1

  • 1Department of Human Nutrition and Hospitality Management, The University of Alabama, 486 Russell Hall, Box 870311, Tuscaloosa, AL 35487, USA.

Public Health Nutrition
|June 27, 2019
PubMed
Summary

Grocery store tours significantly improved shoppers' attitudes and intentions to eat more fruits and vegetables (F&V). These nutrition education programs show promise for increasing F&V consumption.

Keywords:
Fruits and vegetablesGrocery store tour educationTheory of Planned Behaviour

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Area of Science:

  • Nutrition Education
  • Health Behavior Change
  • Consumer Psychology

Background:

  • Consumer intention to consume fruits and vegetables (F&V) is influenced by attitudes, subjective norms, and perceived behavioral control.
  • Nutrition education programs in retail settings can impact consumer behavior.

Purpose of the Study:

  • To evaluate the effectiveness of a grocery store tour program as a nutrition education tool.
  • To assess changes in consumers' intention to consume various forms of F&V.

Main Methods:

  • A cross-sectional study involving 147 grocery shoppers in Alabama.
  • Participants completed a retrospective pre-/post-survey based on the Theory of Planned Behavior.
  • Data analyzed using independent-samples t tests and structural equation modeling.

Main Results:

  • Significant increases were observed in attitude, subjective norm, and perceived control post-tour (P < 0.01).
  • Participant intention to consume all forms of F&V, particularly dried F&V, increased significantly.
  • Attitude and perceived behavioral control remained strong predictors of intention after the tour.

Conclusions:

  • Grocery store tours positively impacted participants' attitudes, norms, control, and intentions regarding F&V consumption.
  • These findings suggest grocery store tours are a beneficial tool for promoting F&V intake.