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Direct-to-consumer advertising for robotic surgery.
Dominique Thomas1, Brent Medoff2, Jennifer Anger3
1Department of Urology, Weill Cornell Medicine/New York Presbyterian, 425 East 61st Street, 12th Floor, New York, NY, 10065, USA.
Journal of Robotic Surgery
|June 28, 2019
Summary
Direct-to-consumer advertising for robotic surgery often presents biased information, highlighting benefits without acknowledging drawbacks. Websites should provide balanced data to properly inform patients about robotic procedures.
Area of Science:
- Urology
- Surgical Technology
- Medical Marketing
Background:
- Direct-to-consumer advertising (DTCA) is prevalent in marketing medical products and procedures.
- The ethical implications of biased information in DTCA require careful consideration.
- Understanding the nature of online advertising for robotic urological surgery is crucial.
Purpose of the Study:
- To evaluate the clinical data and peer-reviewed references presented on Google™ search results for robotic urological procedures.
- To assess the balance of advantages and disadvantages in direct-to-consumer advertising for robotic surgery.
- To identify potential biases in the online promotion of robotic surgical interventions.
Main Methods:
- Searched Google™ for "robotic sacrocolpopexy", "robotic prostatectomy", "robotic nephrectomy", and "robotic cystectomy".
- Analyzed the first three pages of search results for clinical data and peer-reviewed references.
- Classified advertising content based on the presentation of advantages, disadvantages, or both, and the presence of references.
Main Results:
- Robotic surgery advertising commonly focuses on benefits like shorter recovery, decreased blood loss, and less pain.
- A significant bias towards promoting the benefits of robotic surgery was observed across analyzed websites.
- While some sites presented references, the overall information often lacked a balanced perspective on advantages and disadvantages.
Conclusions:
- Direct-to-consumer advertising for robotic urological procedures frequently exhibits bias, emphasizing benefits over drawbacks.
- There is a need for greater transparency and balanced information in online medical advertising.
- Adherence to ethical guidelines, such as those suggested by the AMA Ethics Committee, is recommended to ensure patients receive comprehensive information.
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