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Enterprise Evaluation: A New Opportunity for Public Health Policy
Mya Sherman1, Hannah Covert, Lisanne Brown
1Center for Gulf Coast Environmental Health Research, Leadership & Strategic Initiatives (Ms Sherman and Dr Covert) and Department of Global Environmental Health Sciences (Dr Lichtveld), School of Public Health and Tropical Medicine, Tulane University, New Orleans, Louisiana; Evaluation and Research, Louisiana Public Health Institute, New Orleans, Louisiana (Dr Brown); Gulf Coast Behavioral Health Resiliency Center, University of South Alabama, Mobile, Alabama (Dr Langhinrichsen-Rohling); Department of Psychiatry, Louisiana State University Health Sciences Center, New Orleans, Louisiana (Dr Hansel); School of Social Work, The University of Southern Mississippi, Hattiesburg, Mississippi (Dr Rehner); and Community Health Cooperative, Atlanta, Georgia (Dr Buckner).
Abstract:
Standard evaluation practice in public health remains limited to evaluative measures linked to individual projects, even if multiple interrelated projects are working toward a common impact. Enterprise evaluation seeks to fill this policy gap by focusing on cross-sector coordination and ongoing reflection in evaluation. We provide an overview of the enterprise evaluation framework and its 3 stages: collective creation, individual data collection, and collective analysis. We illustrate the application of enterprise evaluation to the Gulf Region Health Outreach Program, 4 integrated projects that aimed to strengthen health care in Louisiana, Mississippi, Alabama, and the Florida Panhandle after the Deepwater Horizon oil spill. Shared commitment to sustainability and strong leadership were critical to Gulf Region Health Outreach Program's success in enterprise evaluation. Enterprise evaluation provides an important opportunity for funding agencies and public health initiatives to evaluate the impact of interrelated projects in a more holistic and multiscalar manner than traditional siloed approaches to evaluation.
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