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Self-disclosure versus self-presentation on social media.
1University of Washington, Seattle, USA.
People may not reveal their authentic selves on social media due to its unique communication features. This review examines how online characteristics influence self-disclosure versus impression management in social media interactions.
Area of Science:
- Social Psychology
- Communication Studies
- Human-Computer Interaction
Background:
- Online communication presents distinct features compared to face-to-face interactions.
- A key debate in social media research concerns the authenticity of self-disclosure versus curated self-presentation.
Purpose of the Study:
- To review existing literature on how specific online communication characteristics influence self-disclosure and impression management on social media.
- To analyze the impact of five key medium characteristics on user behavior online.
Main Methods:
- Literature review synthesizing research on social media communication.
- Analysis of theoretical arguments and empirical findings regarding self-disclosure and impression management.
Main Results:
- Features like anonymity and reduced information richness may encourage greater self-disclosure.
- Asynchronicity, multiple audiences, and audience feedback can promote strategic self-presentation.
- The interplay of these factors determines the extent and nature of self-disclosure or impression management.
Conclusions:
- Online communication medium characteristics significantly shape self-presentation strategies on social media.
- Understanding these dynamics is crucial for interpreting online social interactions and identity formation.
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