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Can Liking, Commenting, and Sharing Enhance Persuasion? The Interaction Effect between Modality Interactivity and

Jeeyun Oh1, Hyunjin Kang2, Sabitha Sudarshan1

  • 1The Stan Richards School of Advertising & Public Relations, The University of Texas at Austin.

Health Communication
|August 17, 2019
PubMed

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