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Effectiveness of Cisual Messages to Promote Help-Seeking for Depression
Machi Suka1, Takashi Yamauchi1, Hiroyuki Yanagisawa1
1Department of Public Health and Environmental Medicine, the Jikei University School of Medicine, Tokyo, Japan.
Abstract:
In order to develop more persuasive messaging to promote help-seeking for depression, we created six, differently designed visual messages and tested their effectiveness with possible audience members. Different visual designs brought differences in emotional responses to the message and willingness to use the message. Help-seeking intentions for depression increased significantly after exposure to either the plain text message or the visual messages.
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