Related Experiment Video
Updated: Sep 4, 2026

Dermoscopy Aids in the Diagnosis of Discoid Lupus Erythematosus
Published on: May 16, 2025
Pearls and Pitfalls of Social Media in Dermatology
Lorena Oliveira Fonseca1, Katherine Plampton2, Ronda Farah1
1Department of Dermatology, University of Minnesota, Minneapolis, MN, USA; Alluma Dermatology PLLC, Medina, MN, USA.
Abstract:
Social media has become an essential extension of dermatologic practice, influencing patient education, professional branding, and the public's understanding of skin health. This article provides a practical, clinician-focused guide outlining the pearls and pitfalls of social media use in dermatology. Topics include branding, content strategy, ethical considerations, patient engagement, workflow efficiency, and risk mitigation. A thoughtful, authentic, and well-defined digital presence can strengthen trust, expand access to evidence-based dermatology information, and enhance academic visibility. Poorly planned or inconsistently managed accounts may expose clinicians to misinformation spread, reputational risk, and medicolegal concerns.
Related Concept Videos
Self-Presentation: Self-Monitoring and Self-Handicapping
Acne Infection
Impression Management Techniques I: Managing Appearances
Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
Factors Influencing Attraction II: Physical Attraction
Clinical Applications of Epidermal Stem Cells