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Practice Management in Oral and Maxillofacial Surgery
James Baker1, Austin Leavitt2, Jonathon S Jundt3
1OMS Partners, 5599 San Felipe Street, Suite 900-B, Houston, TX 77056, USA.
Oral and maxillofacial surgery (OMS) practice management is increasingly complex due to electronic health records, privacy laws, and the rise of dental service organizations (DSOs). This article addresses key challenges and modern essentials for effective OMS practice operations.
Area of Science:
- Oral and Maxillofacial Surgery
- Healthcare Administration
- Practice Management
Background:
- Oral and maxillofacial surgery (OMS) practice management faces evolving complexities.
- Key challenges include electronic health records (EHRs), privacy regulations, revenue cycle management, and digital marketing.
- The emergence of dental service organizations (DSOs) and private equity significantly impacts practice structures.
Purpose of the Study:
- To provide a comprehensive overview of modern practice management in OMS.
- To discuss the influence of DSOs and private equity on surgical practices.
- To outline essential strategies for navigating contemporary OMS practice challenges.
Main Methods:
- Literature review and synthesis of current trends in OMS practice management.
- Analysis of the impact of technological advancements and regulatory changes.
- Discussion of strategic considerations for private practice, hospital-based, and academic surgeons.
Main Results:
- Practice management in OMS is characterized by increased complexity and the need for specialized knowledge.
- DSOs and private equity are reshaping the landscape of OMS practice ownership and operation.
- Effective management requires adaptation to digital marketing, financial regulations, and evolving healthcare policies.
Conclusions:
- Oral and maxillofacial surgeons must adapt to a dynamic practice environment.
- Understanding the roles of DSOs, private equity, and digital strategies is crucial for success.
- Modern practice management necessitates a focus on operational efficiency, financial acumen, and strategic adaptation.
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