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Updated: Jan 20, 2026
Challenges in Global Marketing
[THE MEDICAL EDUCATION AND GLOBALIZATION CHALLENGES]
1The N.A. Semashko national research institute of public health, 105064 Moscow, Russia, vn52@inbox.ru.
Abstract:
The article considers actual issues of medical education initiated by globalization. The impact of globalization on medical education has multi-vector, multi-factor, multi-directional, parallel and cumulative character. This singularity merges all factors, effects, changes and processes adding by globalization to medical education into heterarchy system formed by crossing, manifold, and simultaneously coexisting structures. The alterations of systemic conditions of functioning of medical education as priority of economic principle, substitution of notion "medical care" by "medical service", diseases of rich and diseases of poor, uncertainty factor, chaotization, priority of applied medical knowledge, individualistic paradigm of medical training are considered. The role and value of the World directory of medical schools in international medical organization is demonstrated.
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