Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

The Availability Heuristic

The Availability Heuristic

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

Relative Risk

Relative Risk

Relative risk (RR) is a statistical measure commonly used in epidemiology to compare the likelihood of a particular event occurring between two groups. This metric is important for evaluating the relationship between exposure to a specific risk factor and the probability of a particular outcome. It plays a crucial role in medical research, public health studies, and risk assessment. Relative risk quantifies how much more (or less) likely an event is to occur in an exposed group compared to an...

Framing Effects

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...

Stereotype Threat and Self-fulfilling Prophecies

Stereotype Threat and Self-fulfilling Prophecies

When we hold a stereotype about a person, we have expectations that he or she will fulfill that stereotype. A self-fulfilling prophecy is an expectation held by a person that alters his or her behavior in a way that tends to make it true. When we hold stereotypes about a person, we tend to treat the person according to our expectations. This treatment can influence the person to act according to our stereotypic expectations, thus confirming our stereotypic beliefs. Research by Rosenthal and...

Surveys

Surveys

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Instinctive Drift

Instinctive Drift

Instinctive drift refers to the tendency of animals to revert to their innate behaviors despite repeated reinforcement. Breland and Breland demonstrated this concept in an experiment with a raccoon. The raccoon was trained to pick up two coins and place them in a container in exchange for food. Initially, the raccoon learned to associate the coins with food, making them a conditioned stimulus or a substitute for food. However, over time, the raccoon became less willing to put the coins into the...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

School-Based Educational Interventions for Improving Knowledge of Back Health, Ergonomics and Postural Behaviour of School Children Aged 4-18 Years: A Best Evidence Systematic Review.

Campbell systematic reviews·2026

Same author

Positive body image is a pathway between nature contact and life satisfaction across 58 nations.

Environment international·2026

Same author

Is Parenthood Contributing to Emotional Wellbeing? The Neutrality Paradox and a Possible Resolution.

Evolutionary psychology : an international journal of evolutionary approaches to psychology and behavior·2026

Same author

Do People Get the Friends They Want? A Cross-Cultural Investigation.

International journal of psychology : Journal international de psychologie·2026

Same author

Postural Assessment: An Online Survey of Practicing Chiropractors in the UK.

Healthcare (Basel, Switzerland)·2025

Same author

The first attribute heuristic influences risky choice preferences.

Cognition·2025

Search research articles

Related Experiment Video

Updated: Jan 19, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Choice Under Risk: How Occupation Influences Preferences.

Tetiana Hill¹, Petko Kusev², Paul van Schaik³

¹Hertfordshire Business School, University of Hertfordshire, Hatfield, United Kingdom.

Frontiers in Psychology

|September 24, 2019

Summary

Occupational background significantly influences risk preferences. Individuals in high-risk jobs exhibit different risk-taking behaviors than those in white-collar roles, especially when decisions involve gains or losses.

Keywords:

choice under risk decision context occupation risk preferences utility

More Related Videos

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

A Conflict Model of Reward-seeking Behavior in Male Rats

A Conflict Model of Reward-seeking Behavior in Male Rats

Published on: February 20, 2019

Related Experiment Videos

Last Updated: Jan 19, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

A Conflict Model of Reward-seeking Behavior in Male Rats

A Conflict Model of Reward-seeking Behavior in Male Rats

Published on: February 20, 2019

Area of Science:

Behavioral Sciences
Psychology
Economics

Background:

Previous research explored socio-economic, cognitive, biological, and psychological factors in decision-making.
The impact of occupational background on risk preferences remains under-examined.

Purpose of the Study:

Investigate how occupational background and decision framing influence risk preferences.
Analyze risk preferences for options with equivalent expected utility.

Main Methods:

Examined participants from different occupational backgrounds (high-risk vs. white-collar).
Varied decision-making frames (gain vs. loss, domain, context, risk presentation, utility ratios).

Main Results:

Occupational background impacts risk preferences.
High-risk occupation individuals were risk-averse in gains and risk-seeking in losses.
White-collar individuals showed the opposite pattern: risk-seeking in gains and risk-averse in losses.

Conclusions:

Occupational background is a significant factor influencing decision-making under risk.
Decision framing (gain/loss) interacts with occupational background to shape risk preferences.