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Area of Science:

  • Plastic Surgery
  • Medical Social Media Research
  • Patient Decision-Making

Background:

  • Social media is increasingly prevalent in patient information gathering.
  • Understanding its role in cosmetic surgery decisions is crucial for healthcare providers.

Purpose of the Study:

  • To determine the influence of social media use on patient decisions for breast augmentation.
  • To identify the specific social media platforms utilized by patients seeking information on breast augmentation.

Main Methods:

  • A single-institution study surveyed women who underwent breast augmentation between 2017-2018.
  • Validated telephone surveys collected data on demographics and social media habits related to the procedure.

Main Results:

  • 97% of participants used social media, with Instagram being the most common research resource and most impactful platform (54%).
  • Millennials and Generation X were the primary users of social media for breast augmentation research.
  • Physician websites were utilized by 18% for research and 83% for comparing surgeons.

Conclusions:

  • Social media significantly impacts patient education and decisions concerning breast augmentation.
  • Instagram emerges as the most influential platform in this patient population.
  • Healthcare providers should be aware of social media's role in shaping patient choices for cosmetic procedures.