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A content analysis of the promotional strategies employed by e-cigarette brands on Twitter

Jordan M Alpert1, Alyssa Jaisle1, Huan Chen1

  • 1Department of Advertising, College of Journalism and Communications, University of Florida Gainesville, Gainesville, Florida, USA.

Health Marketing Quarterly
|November 8, 2019
PubMed

Keywords:
Communication strategycontent analysise-cigarettessocial media

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