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Antecedents of Residents' Pro-tourism Behavioral Intention: Place Image, Place Attachment, and Attitude
Ke Shen1,2, Chuan Geng3, Xinwei Su1,4
1Faculty of International Tourism and Management, City University of Macau, Macau, China.
Abstract:
Few prior studies have investigated place image from the residents' perspective, how this and residents' place attachment influence attitude to tourism, and consequent reactions. Accordingly, this study aims to develop a model for local residents' pro-tourism behavioral intention and to discover the relationships between constructs. Analysis was based on a sample of 370 residents in Huangshan City, China. Results indicate that residents' attitude to tourism positively affects their pro-tourism behavioral intention. Residents' place image is found to positively relate to place attachment and attitude to tourism, while place attachment is also related to attitude and pro-tourism behavioral intention. In addition, attitude to tourism mediates place image's and place attachment's respective relationships with pro-tourism behavioral intention. Lastly, place image indirectly impacts residents' attitude to tourism and pro-tourism behavioral intention through place attachment. However, the positive relationship between place image and pro-tourism behavioral intention is not supported. Theoretical and practical implications are discussed.
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