Related Experiment Video
Updated: Jan 3, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Data to model the influence of CSR on consumer behaviors: A process approach
S Castro-González1, B Bande1, P Fernández-Ferrín2
1Universidade de Santiago de Compostela, Spain.
Abstract:
The aim of this research is to present inferential statistical data on the influence of Corporate Social Responsibility (CSR) perceptions on consumer advocacy behaviors, and to consider when and how that relationship occurs. Data was provided by 252 customers of a food company located in Spain. Structural equation modeling was used to analyze the psychometric proprieties of the measurement scales and to test the proposed direct hypotheses; conditional process analysis was used to test the proposed mediation hypothesis. The data indicate that CSR practices positively influence consumer advocacy behaviors through consumer admiration - the higher the integrity, the stronger the effect. This article provides data related to "Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues" [1].
More Related Videos
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
06:30Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
Related Concept Videos
Impact of Individuals on Individuals
Social Psychology and Individual Behavior
Causes of Social Behavior II: Cognitive Processes
Stereotype Content Model
Defining Social Psychology
Social Proof