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Automated Interactive Video Playback for Studies of Animal Communication
Published on: February 9, 2011
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Implications of a Novel Method for Analyzing Communication in Routine Veterinary Patient Visits for Veterinary
Journal of Veterinary Medical Education
|November 19, 2019
Summary
The patient-centered clinical method (PCCM) adapted for veterinary visits shows communication focuses on information gathering and planning, not client life impacts. Further study is needed to enhance client-centered communication in veterinary practice.
Area of Science:
- Veterinary Communication Studies
- Human-Animal Interaction
- Clinical Communication Models
Background:
- The patient-centered clinical method (PCCM) was developed in the 1980s to analyze patient-physician communication.
- PCCM includes elements of patient- and physician-oriented dialogue, shared decision-making, and emotional expression.
- Adapting PCCM for veterinary settings offers a new lens to examine veterinarian-client communication dynamics.
Purpose of the Study:
- To adapt and apply the patient-centered clinical method (PCCM) to analyze communication patterns in routine veterinary patient visits.
- To identify the proportion and frequency of different PCCM elements within veterinary consultations.
- To evaluate the extent of client-centeredness in veterinary communication.
Main Methods:
- Fifty-five routine veterinary visits in the UK and US were video-recorded.
- Recordings were transcribed and coded using an adapted PCCM framework.
- Analysis focused on the frequency and proportion of observed PCCM communication elements.
Main Results:
- Communication elements related to information gathering and shared decision-making constituted the largest proportion of observed interactions.
- Elements concerning the presenting condition's signs and its effects on clients' lives were least represented.
- Dialogue flow was iterative and moved fluidly between veterinarian and client perspectives.
Conclusions:
- Veterinary patient visits are predominantly focused on information exchange and planning rather than exploring the impact of health issues on clients' lives.
- The iterative and sometimes random flow of dialogue highlights potential areas for communication improvement.
- Further research and emphasis on these communication aspects are recommended for developing and teaching enhanced client-centered veterinary communication models.

