Exploring website gist through rapid serial visual presentation.

Justin W Owens1,2, Barbara S Chaparro1,3, Evan M Palmer4,5

  • 1Department of Psychology, Wichita State University, Wichita, KS, USA.

Summary

Users can identify website types with brief exposure, especially with extra processing time. Detection relies more on page elements than spatial layout, particularly when size or resolution is reduced.

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Visual System01:26

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Design Example: Designing Water Slide01:18

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