Building the case for developing a medical affairs patient-centric framework collaboratively

Area of Science:

• Biopharmaceutical industry
• Medical affairs
• Patient centricity

Background:

• Increasing expectations for medical affairs to facilitate patient understanding, engagement, and empowerment.
• Need for a structured approach to characterize medical affairs patient-centric activities.

Purpose of the Study:

• To propose a medical affairs patient-centricity framework.
• To define avenues for medical affairs to engage and collaborate with patients.

Main Methods:

• Conceptual framework development.
• Review of medical affairs interactions with patients.
• Opinion-based proposal for strategic engagement.

Main Results:

• Proposed framework includes strategic leadership, medical communication, evidence generation, patient engagement, and patient care experience.
• Framework aims to enhance transparency of objectives, input, and output in patient interactions.

Conclusions:

• Implementation of a validated framework can clarify medical affairs competencies and behaviors.
• Optimizing medical affairs effort through enhanced patient centricity.