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A Patient Centricity Team Tool to Enable Patient-Focused Drug Development
Rebecca Ashkenazy1, Roslyn F Schneider2
11 US Medical Affairs, Women's and Men's Health Lead, Global Established Pharma, Pfizer Inc, New York, NY, USA.
A new Patient Centricity Team Tool (PCTT) was piloted to assess patient-focused drug development efforts. Initial results show varied team activities, highlighting the need for further validation to guide improvements.
Area of Science:
- Pharmaceutical Sciences
- Patient Advocacy
- Drug Development
Background:
- Patient-focused drug development is crucial for therapeutic success.
- Assessing patient centricity within pharmaceutical teams is challenging.
- A standardized tool is needed to evaluate patient engagement in drug development.
Purpose of the Study:
- To develop and pilot a Patient Centricity Team Tool (PCTT) for assessing patient-focused drug development.
- To evaluate the frequency of patient centricity efforts across different team dimensions.
- To identify areas for improvement in patient engagement within pharmaceutical organizations.
Main Methods:
- A multifunctional patient affairs team developed a computer-based survey tool (PCTT).
- The PCTT interrogates team efforts in 20 areas across 4 dimensions: people, purpose, process, and actions.
- A pilot study was conducted with a Phase III product team.
Main Results:
- The pilot indicated a spectrum of team activity frequencies related to patient-focused drug development.
- Results varied, reflecting the specific team, product, and lifecycle stage.
- The tool's current lack of validation limits diagnostic interpretation of activities.
Conclusions:
- The PCTT shows potential for assessing patient centricity in drug development.
- Further validation and broader implementation are needed for robust interpretation.
- Long-term use may lead to organizational, product, and patient benefits.
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