Related Experiment Video
Updated: Jan 1, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Born global: the influence of international orientation on export performance
Diana Escandon-Barbosa1, Josep Rialp-Criado2, Sascha Fuerst3
1Pontificia Universidad Javeriana, Colombia.
Abstract:
New international enterprises that are referred to as Born Globals have become the subject of research due to the success of their global operations, despite their early internationalization and limited resources. Given the importance of analyzing the characteristics that contribute to the success of Born Globals, our study examines the influence of international orientation on export performance. Additionally, we consider internal and external drivers for early and accelerated internationalization such as the Born Global's innovative capacity, the dynamism of the market and the favorability of the environment. By estimating a structural equation model, the results show that international orientation is a strong driver of the export performance of Born Globals. However, this relationship is moderated by innovative capacity and the dynamism and favorability of the environment, thus achieving a greater effect on export performance when international orientation is complemented by these variables.
Related Concept Videos
Factorial Design
Routes of Persuasion
Global Regulatory Systems
Internal and External Forces
Cultural Influences on Personality
Directionality of Nuclear Transport
