Related Experiment Video
Updated: Aug 18, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
The effects of cultural dimensions on export performance: Vietnam and Colombia cases
Diana Escandon-Barbosa1, Jairo Salas-Paramo1
1Gestion de Organizaciones Department, Pontificia Universidad Javeriana, Cali, Colombia.
Abstract:
This research focuses on the moderation effects of Hofstede's cultural dimension that influence the relation between ambidextrous leadership and export performance in Born Global Firms in two countries with different cultural characteristics, Vietnam and Colombia. We collected the data from 800 exporting firms in two countries, Colombia and Vietnam, that are characterised by their having begun international operations in the first three years of being Born Global. The results demonstrate that ambidextrous leadership has a positive impact on export performance. Additionally, the dimensions of uncertainty avoidance and indulgence moderate the relation between ambidextrous leadership and export performance, while long-term orientation does not affect the relationship.
Related Concept Videos
Factors Affecting Workability
Cultural Influences on Personality
ABC Transporters: Exporter
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Production Efficiency
Ethnic Identity within a Larger Culture

