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Responsibly Communicating Delays After Suicides on Railways
Lonneke van Leeuwen1, Jeroen Bommelé2, Bart Hoogcarspel3
1Youth and Risky Behavior Department, Trimbos Institute, Utrecht, The Netherlands.
Crisis
|December 21, 2019
Summary
Railway delay announcements mentioning "collision with a person" may inadvertently promote suicide. An "emergency services" announcement is a safer alternative for suicide prevention efforts.
Area of Science:
- Public Health
- Psychology
- Transportation Safety
Background:
- Railway companies' communication of "collision with a person" as a cause for delays may normalize train collision as a suicide method.
- The study investigates the unintended consequences of public messaging following railway incidents.
Purpose of the Study:
- To compare the impact of "collision with a person" delay announcements versus "emergency services" and "collision with an animal" announcements.
- To measure suicide-related emotions, associations with suicide, and announcement appreciation.
Main Methods:
- A randomized controlled online experiment involving 664 participants.
- Participants were exposed to different delay announcement scenarios.
Main Results:
- Exposure to "collision with a person" announcements increased the likelihood of participants identifying suicide as the cause by 9.1 times compared to "emergency services" announcements.
- While emotional impact was low, "collision with a person" announcements elicited more anger toward the victim.
- Announcement appreciation was higher for "collision with a person" messages.
Conclusions:
- The "emergency services" announcement is more appropriate for railway delays from a suicide prevention standpoint.
- Communication strategies for railway incidents require careful consideration to avoid unintended promotion of suicide methods.
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