Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Framing Effects03:26

Framing Effects

7.8K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.8K
Bias01:22

Bias

7.2K
Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
7.2K
Subliminal Perception01:15

Subliminal Perception

655
Subliminal perception refers to the processing of sensory information that occurs below the level of conscious awareness. Researchers study subliminal perception by presenting a stimulus, such as a word or image, very quickly, typically around 50 milliseconds. This rapid presentation is often followed by another stimulus, such as a pattern of dots or lines, which blocks further mental processing of the initial stimulus. As a result, if participants cannot identify the initial stimulus better...
655
Perception01:28

Perception

911
Perception is a fundamental psychological process that enables individuals to organize, interpret, and consciously experience sensory information. This process is crucial for understanding and interacting with the world around us. It includes both bottom-up and top-down processing, each playing a distinct role in how we perceive our environment.
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
911
Difference from Background: Limit of Detection01:05

Difference from Background: Limit of Detection

8.0K
The limit of detection (LOD) is the smallest amount of analyte that can be distinguished from the background noise. The LOD value corresponds to the concentration at which the analyte signal is three times larger than the standard deviation of the blank signal. Below this value, the analyte signal cannot be differentiated from the background noise. It is calculated by dividing the calibration slope by 3 times the standard deviation of the blank signals.
The LOD indicates the presence or absence...
8.0K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

"Would You Be Comfortable Telling Your Family How Much You Lost Gambling Today?": An Experimental Comparison of Self-Appraisal Gambling Harm Prevention Messages.

Journal of gambling studies·2026
Same author

Balancing harm prevention and liberty preservation when implementing financial risk assessments for gambling in the United Kingdom: Insights from open banking data.

Addiction (Abingdon, England)·2026
Same author

Gambling adverts on social media reach 2.3 times more men than women: Using the Meta Ad library to assess gambling advertising in Ireland.

Journal of behavioral addictions·2026
Same author

Investigating the replicability of the social and behavioural sciences.

Nature·2026
Same author

(Mis)Comprehension and (Mistaken) Attractiveness of Financial Gambling Inducements among UK Bettors.

Journal of gambling studies·2026
Same author

Open science practices in behavioral addictions: An exploratory survey.

Journal of behavioral addictions·2026

Related Experiment Video

Updated: Dec 31, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

12.4K

Equivalent gambling warning labels are perceived differently.

Philip W S Newall1,2, Lukasz Walasek3, Elliot A Ludvig3

  • 1Experimental Gambling Research Laboratory, School of Health, Medical and Applied Sciences, Central Queensland University, Melbourne, VIC, Australia.

Addiction (Abingdon, England)
|January 4, 2020
PubMed
Summary

Gambling warning labels that state the house-edge (what gamblers lose) are better understood and lower perceived chances of winning compared to return-to-player labels. This improves gambler risk awareness.

Keywords:
Behavioural scienceelectronic gambling machinesframing effecthouse-edgereturn-to-playerrisk communication

More Related Videos

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.1K
A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
08:05

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers

Published on: January 5, 2018

10.1K

Related Experiment Videos

Last Updated: Dec 31, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

12.4K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.1K
A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
08:05

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers

Published on: January 5, 2018

10.1K

Area of Science:

  • Behavioral Economics
  • Gambling Research
  • Risk Communication

Background:

  • Gambling warning labels often emphasize potential wins (return-to-player) rather than losses (house-edge).
  • This framing may influence gamblers' risk perception and understanding of warning information.
  • The study investigates the impact of different label formats on gambler behavior.

Purpose of the Study:

  • To compare gamblers' perceived chances of winning under equivalent return-to-player and house-edge warning labels.
  • To assess gamblers' understanding of these factually equivalent warning label formats.
  • To inform more effective risk communication in gambling.

Main Methods:

  • Two online experiments were conducted with UK adults experienced in online gambling.
  • Experiment 1: Assessed perceived winning chances using a Likert scale with different label formats.
  • Experiment 2: Measured warning label comprehension using a multiple-choice test.

Main Results:

  • House-edge labels significantly lowered perceived chances of winning compared to return-to-player labels (Experiment 1).
  • House-edge labels were significantly better understood by gamblers than return-to-player labels (Experiment 2).
  • Specific statistical results (F-statistic, P-values, confidence intervals) are provided for both experiments.

Conclusions:

  • House-edge warning labels are more effective in communicating gambling risk.
  • These labels are better understood and lead to more realistic perceptions of winning chances.
  • Implementing house-edge labels on gambling platforms could enhance player awareness and responsible gambling practices.