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What's All the Chatter? A Mixed-Methods Analysis of Emergency Physicians' Tweets
Jeff Riddell1, Alisha Brown2, Lynne Robins3
1University of Southern California Keck School of Medicine, Department of Emergency Medicine, Los Angeles, California.
Influential emergency physicians (EPs) on Twitter primarily discuss medical topics and engage with their community. Their tweets foster professional connections and resource sharing, highlighting Twitter's role in medical practice.
Area of Science:
- Medical Informatics
- Social Media in Medicine
- Emergency Medicine
Background:
- Twitter usage is increasing among emergency physicians (EPs).
- The influence of Twitter among EPs is growing.
- Limited research exists on the nature of conversations among influential EPs on Twitter.
Purpose of the Study:
- To describe how influential EPs use Twitter.
- To characterize the language, purpose, frequency, content, and engagement of influential EPs' tweets.
Main Methods:
- Mixed-methods analysis using a combined content analysis approach.
- Qualitative and quantitative analysis of tweets from 61 influential EPs.
- Descriptive analysis of tweet characteristics and thematic identification.
Main Results:
- 1375 unique tweets from 57 influential EPs were analyzed.
- 80% of tweets (1104/1375) received engagement (retweets, likes, replies).
- 15 distinct categories of tweets were identified through qualitative analysis.
Conclusions:
- Influential EPs engage in predominantly medical conversations on Twitter.
- Tweets facilitate resource sharing, opinion exchange, and social rapport building.
- Findings inform EPs' decisions regarding social media engagement.
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