The development of a multidimensional Consumer Perceived Value scale in ophthalmology services

Area of Science:

• Health Services Research
• Marketing and Consumer Behavior

Background:

• Consumer perceived value is a critical factor in service industries.
• Understanding patient perceptions is essential for healthcare providers to remain competitive.

Purpose of the Study:

• To investigate the dimensionality of Consumer Perceived Value (CPV) in the context of Romanian private ophthalmology services.
• To identify the key components that constitute CPV in this specific healthcare sector.

Main Methods:

• A cross-sectional study was conducted with 173 consumers of private ophthalmology services.
• A validated Consumer Perceived Value Scale was administered via a self-administered questionnaire.
• Exploratory Factor Analysis (EFA) and Cronbach's alpha coefficient were used to assess dimensionality and reliability.

Main Results:

• The Exploratory Factor Analysis confirmed the initial factors loaded properly.
• The Consumer Perceived Value scale demonstrated good reliability with a Cronbach's alpha of 0.77.
• Six dimensions of consumer perceived value were identified: transaction, aesthetic, efficiency, self-gratification, acquisition, and social interaction value.

Conclusions:

• Implementing effective value strategies in ophthalmology services can lead to increased consumer satisfaction and loyalty.
• Positive word-of-mouth and competitive advantages can be achieved by focusing on identified value dimensions.
• Tailoring service offerings to meet the multifaceted perceived value of consumers is crucial for success in the ophthalmology market.