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Updated: Dec 30, 2025

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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The Use of Observational Technology to Study In-Store Behavior: Consumer Choice, Video Surveillance, and Retail

Nils Magne Larsen1, Valdimar Sigurdsson2, Jørgen Breivik1

  • 11School of Business, UiT-The Arctic University of Norway, N-9480 Harstad, Norway.

The Behavior Analyst
|January 25, 2020
PubMed

Keywords:
Customer journeyIn-store experimentsRetail analyticsShopping cartsTouchpointsVideo surveillance

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