Related Experiment Video
Updated: Jul 11, 2025
10:29
Measuring Oral Fatty Acid Thresholds, Fat Perception, Fatty Food Liking, and Papillae Density in Humans
Published on: June 4, 2014
20.3K
Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation
Michał Folwarczny1, Valdimar Sigurdsson2, R G Vishnu Menon3
1Discipline of Marketing, J.E. Cairnes School of Business & Economics, University of Galway, Ireland.
Appetite
|November 2, 2023
Summary
Consumer susceptibility to front-of-package (FOP) labeling influences purchasing decisions. A new scale measures this susceptibility, aiding targeted food marketing and consumer segmentation.
Area of Science:
- Food science
- Consumer psychology
- Marketing research
Background:
- Front-of-package (FOP) labeling systems aim to guide consumer choices.
- Previous studies show mixed results on FOP labeling effectiveness.
- Individual differences in consumer response to FOP labels are not well understood.
Purpose of the Study:
- To define and measure consumer susceptibility to front-of-package (FOP) labeling (CSFL).
- To develop and validate a psychometric instrument for assessing CSFL.
- To explore the relationship between CSFL and consumer purchasing behavior.
Main Methods:
- Conducted six studies with 1134 participants.
- Developed a seven-item scale to measure CSFL.
- Assessed the psychometric properties and predictive validity of the CSFL scale.
Main Results:
- Successfully developed and validated a seven-item CSFL scale.
- CSFL scale positively correlates with willingness to buy products with genuine FOP labels.
- CSFL scale does not correlate with purchasing decisions for unlabeled or falsely labeled products.
Conclusions:
- Consumer susceptibility to FOP labeling is a key variable influencing food choices.
- The CSFL scale can be used to segment consumers for targeted interventions.
- The scale demonstrates predictive validity for important consumption-related outcomes.
