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Updated: Dec 29, 2025

Correlating Behavioral Responses to fMRI Signals from Human Prefrontal Cortex: Examining Cognitive Processes Using Task Analysis
Published on: June 20, 2012
Comparing three models of arousal in the human brain
Hadeel Haj-Ali1, Adam K Anderson2,3, Assaf Kron1
1Department of Psychology, University of Haifa, Haifa 3498838, Israel.
Abstract:
The bipolar valence-arousal model is assumed by many to be an underlying structure of conscious experience of core affect and emotion. In this work, we compare three versions of the bipolar valence-arousal model at the neural domain, using functional magnetic resonance imaging (fMRI). Specifically, we systematically contrast three models of arousal: model 1-'arousal as a separate quale from valence', model 2-'arousal as intensity of bipolar valence' and model 3-'arousal as a linear combination of unipolar pleasant and unpleasant'. Using parametric modulation analysis, we estimated the ability of each model to predict activation in arousal-related brain regions, in response to affective stimuli. The results suggest that arousal is not separable from valence in its ability to predict arousal-related neural activity. The relevance of the results to the theory of conscious affect is discussed.
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