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The Bidirectional Causal Relation Between Implicit Stereotypes and Implicit Prejudice.

Curtis E Phills1, Adam Hahn2, Bertram Gawronski3

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Summary
This summary is machine-generated.

This study reveals a two-way street between stereotypes and prejudice. Changing a group's stereotype valence impacts prejudice, and altering prejudice influences stereotype content.

Keywords:
balance-congruity principleevaluative conditioningimplicit social cognitionprejudicestereotypes

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Area of Science:

  • Social Psychology
  • Cognitive Science

Background:

  • Stereotypes and prejudice are distinct yet related social constructs.
  • The underlying processes connecting stereotypes and prejudice remain under-researched.

Purpose of the Study:

  • To investigate the bidirectional causal relationship between stereotypes and prejudice.
  • To apply the balance-congruity principle to understand how group valence, attribute valence, and stereotypes interact.

Main Methods:

  • Utilized the balance-congruity principle applied to group, valence, and attribute.
  • Employed experiments with both fictitious and real groups.
  • Manipulated attribute valence to influence stereotypes and group valence to influence prejudice.

Main Results:

  • Experimentally altering stereotype valence (associated attributes) influenced implicit prejudice towards groups.
  • Experimentally altering group valence (prejudice) influenced implicit stereotyping of groups.
  • Demonstrated a bidirectional causal link between prejudice and stereotypes.

Conclusions:

  • Stereotypes and prejudice causally influence each other.
  • The valence of attributes in stereotypes shapes group evaluations.
  • Prejudice shapes the attributes stereotypically associated with groups.